Developmental Franchising

Introduction

The Developmental Franchising Programme equips entrepreneurs, business owners, and executives with the strategic knowledge required to design, grow, and sustain successful franchise systems. As franchising continues to emerge as a high-growth expansion model, mastering its structured frameworks becomes essential for building scalable businesses. This programme provides a comprehensive understanding of franchise development, operational controls, legal frameworks, brand consistency, and performance management—enabling participants to build franchising models that are profitable, sustainable, and operationally sound.

Objectives

By the end of the programme, participants will be able to:

• Understand the fundamentals and strategic purpose of franchising as a business expansion model.

• Develop a complete franchise blueprint including structure, standards, and financial modelling.

• Implement effective franchise operations manuals, procedures, and brand compliance systems.

• Build strong franchisee relationships through training, support, and performance monitoring.

• Assess franchise readiness and design pathways for scaling locally and internationally.

• Integrate legal, contractual, and governance considerations essential for franchise success.

• Apply best practices to minimise operational risks and ensure long-term profitability.

Key Features

• Franchise Development Frameworks: Structured models for designing and launching a franchise system.

• Operational Manuals & Tools: Templates for SOPs, brand guidelines, and franchisee support structures.

• Financial & Legal Insights: Clear understanding of franchise fees, profitability models, and legal agreements.

• Case-Based Learning: Real-world franchise case studies from retail, services, food chains, and global brands.

• Growth & Expansion Strategies: Techniques for scaling from single-unit franchising to multi-unit and master franchising.

• Interactive Workshops: Practical sessions to apply concepts directly to participants’ business contexts.

• Expert Guidance: Best practices for selecting franchisees, onboarding them, and ensuring compliance.

Who Should Attend

This programme is ideal for:

• Business owners seeking to expand through franchising.

• Entrepreneurs planning to turn a successful business model into a franchise.

• Senior executives responsible for growth, business development, or strategic expansion.

• Franchise managers, regional heads, and operations leaders.

• Investors and consultants interested in franchise development and evaluation.

• Professionals looking to understand franchising as a structured growth system.